Watching television advert breaks these days is like a barrage to the senses - with so many products, personalities, tag lines and tones of voice (flashback to Charlie Brooker's Black Mirror episode Fifteen Million Merits), it comes as genuine relief when an ad shines out that makes you actually want to voluntary watch it again.
This happened a couple of days ago when I caught the latest ad for the Sunday Times Culture Magazine. I just love the simplicity of the 'four corners of culture' merge into one another, from film (Forrest Gump on his bench) to TV's Mad Men credits to music to art (Michelangelo's The Creation of Adam) to music and so on.
Very clever, beautifully simple and very effective.
To find out more, visit the The Sunday Times 'Discover Culture' mini site
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